Google AdWords Management Warrnambool - Do people really see your ads?
Google AdWords Management is a crucial part in any SEO and Advertising campaign because if you just leave your ad alone after creating it, you will not be flexible enough to actually get the end results you seek.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will create some new business for them. If you are a business in Warrnambool (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really fundamental ideas that will really help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords - learning all functions.
There are in fact 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is traditional AdWords, and then there is AdWords express.
If you are a local Warrnambool business then odds are that you would have been urged at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your website and makes a recommendation) if this is the case, I want you to look for the regular AdWords and start making use of that because it is much more reliable and has amazing features like more accurate targeting so you can reach your Warrnambool potential customers more successfully. And also the Keyword Planner tool (Found under the 'tools' section) which allows you to research keyword ideas. You can find classic AdWords by just searching for AdWords and following the prompts, but take note that the two systems don't share campaigns. This means that if you have started an ad with Express, you won't be able to see it in the other program.
Budget
$5 will hardly ever see any real results-- and not just since results cost more than that, but because you have to have a bigger campaign so as to actually see the effective aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the budget plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, - you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to think about how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you need to have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people fail to notice because they don't understand that you get metrics from a campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to allow it settle into a routine-- because sometimes ads will get a big boost at the start that gives you misleading assumptions about its success. So pay attention to it and don't be afraid to start again with new strategies.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Warrnambool, and I have worked in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to seek in a successful Google AdWords campaign, or would like to talk to an SEO agency to enhance your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWarrnambool.com.au.
